von zipper booker

Celebrate Friday with Von Zipper

Happy Friday! Enjoy Tanner Rozunko in the Von Zipper Booker sunglasses… “You gotta walk that walk and talk that talk. And you gotta say what you mean and mean what you say… Write your own story and let your actions speak louder than words in VonZipper Booker sunglasses… “

adidas outdoor campaign

adidas Launches New Campaign

adidas has announced the launch of their new #openallwinter campaign and the Climaheat range, which they have partnered on with some of the world’s leading extreme sports athletes. Including slack liner Hayley Ashbury, paraglider Jean-Baptiste Chandelier and ice climber Junhee Han. #openallwinter focuses on outdoor sports activities that one can perform in the winter months…

smith great days 15

Dance Parties, High Fives & Powder

When Smith was looking for what video to put together for the Great Days 15 edit, they had to look no further than the Smith ski ladies exploring Crested Butte, CO. The week was filled with fresh powder, impeccable terrain, and dance parties galore. They dabbled in some cat skiing with Irwin Guides and hiked…

Parker_Chris

The Big Picture

Starting in 2013, The Big Picture is a web series that follows around two of the most influential freeskiers in today’s world – Chris Logan and Parker White. The two grew up on the east coast as skiing rivals, but eventually became great friends and have inspired many in the ski industry. Chris and Parker…

melges 20 world title

John Kilroy Jr. Clinches World Title

Friend of the Kaenon brand and well known developer, John Kilroy Jr., has been wearing Kaenon’s Rx products since they began. John holds many world titles and comes from a sailing family that has been put in the record books.  He prepared for the Melges 20 World Champions in San Fransisco this past year, with his…

dylan gamache

Von Zipper’s Creative Snowboarders

There are all different types of snowboarders around the world – ones that focus on half-pipe tricks, ones that specialize in hitting huge jumps out in the back country powder, and ones that not everyone knows about: who do tricks on city rails and anything else they can make look good on a video in…

hoji portrait

Eric Hjorleifson is “The Character”

The award winning Sherpas Cinema shot “The Character”, a film that enables the audience to analyze how surroundings can build character. Skillful local skier from the Smith Optics ski team, Eric ‘Hoji’ Hjorleifson tours us through the unbelievable scenery of Lake Louis, and shows how the environment and landscapes shape your life and character. “Throughout The Character,…

nike show x-2 sunglasses baseball

Nike & Baseball…

Whether you are out on the field under the hot sun or sitting on the bleachers in the brisk, autumn weather – Nike has you covered for sun protection during the Baseball season. From the Show-X2 to the Veer or the Skylon Ace, your eyes will be very happy and more relaxed than you thought…

maddie bowman bolle

Maddie Bowman: Bollé’s Newest Snow Member

“The best part of skiing for me going out and having fun with my friends. I’m motivated by wanting to promote and push women’s skiing. I also love learning new things.” That is the humble outlook of Halfpipe Free-skier and Olympic Gold Medalist, Maddie Bowman. She is the newest addition to the Bolle team and…