Smith takes it back old school with the Marvine

In 1965 Dr. Bob Smith invented and sold the world’s first thermal goggle lens out of the back of his van. He was a free-thinking visionary with a lust for life. In 1979 we introduced our first line of sunglasses for people who lived life outside walls, “Do it your way…but see it our way.”…

Winter Olympics start Tonight

The 2014 winter Olympics in Sochi, Russia start tonight. Are you going to be watching? Athletes from all around the world will be making the trek to compete for their country. Frame styles come and go but the Rudy Project Ability is going to be very popular with the ladies. This shield style frame is…

Spy Cyrus is now available

The Spy Cyrus has been a long time coming. Numerous phone calls inquiring to when they will be released, well the wait is over! This latest Spy 6 base frame is perfect for those who love flat front frames or who have a higher prescription. If you are not looking for prescription, the Cyrus is…

Oakley Crosslink PRO a rare frame and highly sought after

The Oakley Crosslink eyeglasses have been extremely popular for the last year. To keep themselves up with the times, Oakley releases the Crosslink PRO.  Frame style and shape is the same. What makes the Crosslink PRO so unique is that it features an aluminum front. The temples are not inter-changeable like the regular Crosslinks.  These…

Rudy Projects DNA Carbon Eyeglasses NEW for 2014

Brand new for 2014 is Rudy Projects DNA Carbon. Currently available in a half rim and rimless style. Both styles are available in 3 color styles.. Black/Red, Black/Grey, and Grey/Lime. Advanced temple construction- Triple injection polymers, Stainless steel adjustable core, Carbon fiber inserts. The temples are 360 degrees adjustable for total wearing comfort and anti…

Transitional lenses just got a huge upgrade!

Just this month we have Transitions Signature VII lenses became available on the market. What is the difference between older style Transitional lenses and the new Signature VII lenses?  They become darker on hotter days,  all suitable for all ages including children, faster transition (fade) speed, they are completely clear indoors and at night, and…