Jodie Swallow wins Ironman 70.3

Smith Team Rider Jodie Swallow Wins Ironman 70.3

2010 World Champion, Jodie Swallow, made Great Britain proud once again while taking 1st place at the podium in Boulder, CO for Ironman 70.3. She dominated the swim section as she pulled ahead almost a full minute on her two neighboring opponents, jumping out of the water at 23:59. Swallow held the lead in the…

Nike Vision Donates Glasses to 30,000 Children

Nike Vision has recently launched the We See program, a project that specializes in helping school-age children in Soweto Africa receive the attention they need for their eye sight. They opened an eye health clinic at the Nike Football Training Centre in the city of Soweto. Over the next three years, We See will provide free…

Electric’s Handmade Italian Acetate Collection

Electric has launched one of it’s most noteworthy collections yet, the Italian Acetate Collection featuring sunglasses made out of top of the line Mazzucchelli Acetate material. Formerly manufacturing its acetate eyewear collection in Asia, a common choice for many action sport and fashion brands, Electric decided to go to Italy for their luxury craftsmanship and high…

Spring is in the air celebrate with new Wayfarers

Can you smell it!?! It’s out there. With warmer temperatures, the illusion that spring has sprung his here! Celebrate the season with new Wayfarer Ice Pops. Ice Pop colors are inspired by the warmer weather and all things spring. Looking for that perfect Easter season gift? It’s never too early to plan ahead. Surprise your…

Keepin those baby blues protected with Julbo

When you have little ones you want to bubble wrap them and keep them protected from EVERYTHING! Unfortunately, we cannot protect our kids from everything but we can help protect their eyes from damaging UV rays. Check out Julbo’s Looping sunglasses. Especially made for small faces. What are the things to look for in the…

Dale Earnhardts SPY Optics collection–celebrate 88!

The Dale Earnhardt Jr. Signature 88 eyewear collection complements the lifestyle of this modern-day American hero. The all new General, and Dirty Mo, McCoy, and Quanta frames feature Dale Jr.’s pad print 88 signature logo on the inside temple; and for the ladies, we’ve unleashed the Farrah model. SPY waved the green flag all crazy-like…

Bolle is the Throwback Thursday for today!

You know brands can come and go. Bolle has been around since 1900 so you know they make products that stick around. The sunglasses come in many different styles from leisure to extreme sports. No matter what the activity, Bolle has something for you.

Smith takes it back old school with the Marvine

In 1965 Dr. Bob Smith invented and sold the world’s first thermal goggle lens out of the back of his van. He was a free-thinking visionary with a lust for life. In 1979 we introduced our first line of sunglasses for people who lived life outside walls, “Do it your way…but see it our way.”…