Customize with Rudy Project

Cycling. Biking. Motoring. Mountaineering. Sports. Let the fun begin with your own customized set of sports eyewear, courtesy of Rudy Project. Building and creating your own ensemble is easy with the Horus line.  The bold, angular design in contrasting, kaleidoscopes of bursting colors and the interchangeable lens system will definitely make you stand out from…

kaenon ISAF Cup

Kaenon Buddies Win 2014 ISAF Sailing Regatta World Cup Gold

New Zealand sailed away this year’s International Sailing Federation’s top spot. The unstoppable team of Blair Tuke and Peter Burling toppled the waves aside as they hauled away four medals including the gold in this year’s regatta held in Hyeres, France. Kaenon Sunglasses got it big for the win as Pete and Blair both wore…

maddison rotary electric

Electric Ambassador: Maddison Rothery

As with many eyewear brands in the action sports industry, most have team riders that sponsor their brand within different sports arenas: surfing, snowboarding, skateboarding, skiing, etc. Some brands also sponsor individuals in the industry that do not specialize in a specific athletic talent, but may hone other skills such as photography, fashion design, music, volunteering, and…

Costa: Bluefin Tuna on the Line

Back in the prime days of Frank Sinatra, the islands of Bimini and Cat Cay were swarming with giant Bluefin tuna. The area in the Caribbean between these two islands was even inaugurated as the birthplace of big game sport fishing and shortly after the famous Cat Cay Tuna Tournament was born. Over the decades,…

ray ban never hide campaign

Ray-Ban’s Never Hide Campaign

Ray-Ban launched their Never Hide campaign in 2007 in an effort to help people remain true to themselves. “In its every form, the Ray-Ban campaign portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality, which is the most precious thing we have,…

nate tyler surfer spy optics

Nate Tyler: A Cultural Inspiration

Although the Central Coast of California is not a distinguished area where professional surfers come out of, the perplexed landscapes have been known to create comparable mysterious wonders. Spy Optics surf team rider, Nate Tyler, is living proof of that speculation. Hailing from Morro Rock, California, Nate has a unique style that combines the elements of modern surfing…

WSER: Meet the Julbo Athletes

The Western States Endurance Run is one of the most prestigious endurance running events in the United States, and is heavily attended by Julbo sponsored athletes. Here are a few teammates from Julbo that ran to perfection at the event in Squaw Valley this past month. Ian SharmanSharman is a first-class running coach and race…

6 Last Minute Outdoor Ideas for the 4th of July

The 4th of July tends to creep up on most of us every year before we even know it, which can become hectic when we have plans to make last minute. Here are 6 fool proof good times that can be had outdoors even when you decide on them at the last second. We have also…

smith mastermind sunglasses

It’s All About ChromaPop!

Smith Optics’ ChromaPop lenses are some of the most visually exhilarating lenses in the world. They maximize the color and contrast of everything you see by enhancing the rate your eyes process what is around you, so that you can see truer color, faster. Patented polarization and color guidance technology create the high contrast and exceptional clarity in…

paul casey nike golf

Paul Casey Succeeds with Nike’s Show-X2 Eyewear

Nike Staff Athlete, Paul Casey, hailing from Cheltenham, England understands the significance of wearing Nike eyewear on the course for protection and amplifying his golf game. Paul keeps his supply of the Nike Vision Show-X2 glasses, at times with transition lenses to give him the best focus in different light situations throughout the day. Paul always manages to…