richard sherman nike never finished series

Nike’s ‘Never Finished’ Campaign

Richard Sherman is known for being anything but shy when voicing his opinion and tricking opposing offenses in the game and Nike’s new “Never Finished” campaign highlights just that. The campaign teases Sherman while at the same time sheds light on his rigid training disciplines and as he echo’s Nike’s mantra, “There is no finish…

burton snowboards mikey rencz

Electric’s Mikey Rencz in Burton Snowboards’ Web Series

Burton Snowboards’ released their first webisode in their ‘Burton Presents’ series. The online video series showcases snowboarding through the eyes of their professional team riders.  The first video release follows Electric team rider Mikey Rencz and fellow team mate Jussi Oksanen around the back country slashing through fresh powder and trees. Both riders are well…

alex gray tahiti

Spotlight On: Alex Gray

DATE OF BIRTH: 6.6.1986 HOMETOWN: Palos Verdes, California The fearless surfer that was born into this world in 1986, Alex Gray, charges like no other man that surfs this plant. Hailing from the quiet town of Palos Verdes, California, Alexander Wisdom Gray stepped into the tubes of the ocean within only a few years of being born….

bio image justin norman

Smith’s Justin Norman at Windell’s

Smith Optics’ team rider Justin Norman stomps every trick in his snowboarding edit from this past summer at Windell’s in Mt. Hood, Oregon. Well, there is a fall or two, but that’s more so for you to see the amount of work these athlete’s go through to land a clean trick. Along with snowboarding, skateboarding…

teague nike airplane

Nike X Teague Athlete Airplane

It’s time for the TEAGUE Athletes of the world to relax. Professional athletes can have a difficult time flying when they have injuries at after games, whether they be serious or only minor. Traditional planes are not configured to handle the unique situations that athletes can be in, which also includes extreme fatigue from their hectic…

thomas huber adidas love and hate campaign

adidas eyewear’s Thomas Huber: LOVE & HATE Photographs

Thomas Huber is adidas eyewear’s Athlete of the Month for September. Part of the brand’s unique initiative is to have a “LOVE & HATE” photo album that incorporates photos of something they love and hate at the same time. Here are twelve of those photos for you to look at, with the rest on adidas…

carrera jimmy choo

Carrera by Jimmy Choo: True Rock-Chic

Carrera’s bold and classic style meets the chic and mystique spirit of Jimmy Choo, bringing about a collaboration that will catch everyone’s eye. Choosing the Carrera 6000, a prime best-seller for the brand holding it’s own with it’s timeless silhouette, is glamed up by Jimmy Choo in multiple color ways. Thanks to specific techniques such…


Parko’s Ride To Open Tahiti Campaign

Von Zipper’s Joel Parkinson, also known as Parko, scored a solid 9.80 wave in Tahiti and everyone is still cheering him on for it! Get ready to see more waves like this from Parko in the coming months. Parko’s go-to sunglasses Booker Elmore

adidas group outdoor photo

The adidas Group on Sustainability

Some believe that you are either born a leader or a follower. The “Social & Environmental Affairs” team at the adidas Group believe that true leaders don’t just try to work their way to the front row to be seen. They carefully decide their game plan and act accordingly, “sprinting” at times during their race…

chris van dine bolle

Spotlight on: Bollé’s Chris Van Dine

For Bollé athlete Chris Van Dine, riding is more than just a sport – it’s a way of living life. Chris grew up in one of the poorest areas in Carbon County, Pennsylvania and immediately felt drawn to riding bikes in the woods when he was young. As he grew older, it was usual for Chris…