king in sliders

Kyuss King Rides The Waves

Hailing from Byron Bay, Australia, Electric’s Kyuss King is a 13-year-old grom that tackles more than just homework day in and day out. As many kids his age are doodling the most pristine waves to ride in their dreams, he’s out there actually on top of those waves. The most recent video edit with Kyuss takes him…

smith optics women

SMITH Women: Strong. Beautiful. Unstoppable.

During the month of October, SMITH is focusing on honoring the ‘Strong. Beautiful. Unstoppable.’ women in action sports by giving props to some of their own. To help them spread the word about being a proud female and to work towards cancer prevention, they are asking you to share a photo highlighting your ‘Strong. Beautiful. Unstoppable.’ moments…

Ray-Ban RARE PRINTS Patchwork Collection

Enjoy a peek at Ray-Ban’s RARE PRINT Patchwork series. The collection encompasses one-of-a-kind graphics on the Wayfarer designed frames and are only available until we run out of them! You can purchase the Patchwork Collection in one of the five colorways right here on our website…and in your prescription, too!

Oregon Ducks Stand United

This upcoming Thursday on October 2nd, the University of Oregon will stand by the tradition of promoting breast cancer awareness. The players will capture the attention of the crowd by running on field wearing uniforms that honor cancer survivors to help support the fight that affects so many people. “Cancer has affected so many lives and…

adrian baillinger ipad commercial

Kaenon’s Adrian Ballinger Apple iPad Air Commercial

For those that missed Apple’s iPad Air commercial that launched earlier this year featuring a slideshow of musicians, children and explorer’s, with Robin Williams narrating a passage from ‘The Dead Poets Society’, here it is for you to peep! The explorer’s that were chosen for the commercial are none other than Kaenon alpinist Adrian Ballinger…

smith optics fly fishing

Smith Optics: Great Days 13

Smith’s 13th video in the Great Days series features ‘Fly Fishing the Lost River”… You can follow a group of Sun Valley locals from Idaho as they relax and enjoy a “Great Day” fishing the Big Lost River. “If the only thing you’re thinking about is, ‘How am I going to catch this fish?’ You’re…

Welcome to the Team Josh Moniz

The 16-year-old from Oahu, Hawaii recently got signed with Electric’s surfing team along with Volcom and other big name sponsors. Josh Moniz is a down-to-earth, some shy guy with a heart full of passion and skills. He has dominated too many contests to count and keeps progressing every single year, especially as he has been…

dragon headquarters

A Look Inside Dragon’s San Clemente Headquarters

Dragon Alliance Eyewear hosted an official welcoming party on September 10th to give it’s athletes, retail partners and the entire action sports industry a peek inside it’s new headquarters in San Clemente, California. Among the many faces of Dragon that were present during the party, including Founder Will Howard, Global Marketing Manager Rick Irons and…

richard sherman nike never finished series

Nike’s ‘Never Finished’ Campaign

Richard Sherman is known for being anything but shy when voicing his opinion and tricking opposing offenses in the game and Nike’s new “Never Finished” campaign highlights just that. The campaign teases Sherman while at the same time sheds light on his rigid training disciplines and as he echo’s Nike’s mantra, “There is no finish…