New FLOATABLE eyewear from Dragon, get on the water!

  If you’ve ever been on the water, odds are you have donated a pair of shades to the fishes. Dragon eyewear has answered that call and are ready to save the day!  Dragonhas seamlessly blended fashion with function to create the H20 Floatable Collection-its first ever line of floating sunglasses. Made for men and…

Oakley captures the 2013 Tour De France victory

With the 100th Tour De France finishing last Sunday. Oakley rider Chris Froome of Team Sky takes the win! They endure thousands of miles of grueling pain and exhaustion that would crush lesser souls. Their hearts squeeze blood nearly a million times, and their legs generate enough cumulative watts of power to light an entire city….

Truly unique design from Oakley

A true rarity, Oakley Madman matches the stems of Ballista with a lens orbital shape that salutes the optical inventions of the original Mad Scientist. An integrated slider maintains the triangular configuration and equal spacing of the blades while the fit of this semi-rimless frame is optimized by adjustable nose pads, Unobtainium components and the…

Technology is NOW with Digitally Surfaced lenses

I get asked at least once a day.. “What is Digital Surfacing?”   For those of you who may not know what it is.. here is just a few key points you should know when placing your order: You will get much better visual acuity with the Shamir Autograph II in you everyday wear. But when you…

Prince wears Porsche Design to the Grammy’s

Did anyone catch the Grammy’s last Sunday? Although many performed and presented, the highlight of the evening was Prince himself making a rare performance.   Wondering what sweet shades he was sporting? Those would be the Porsche Design P8479. Frames made of high-quality titanium with an extremely thin and lightweight lens shield. Available in a wide…

Rudy Project Horus is making waves in Kona

Rudy Projects Horus blends distinctive wrap-around geometry. A user-friendly and fully integrated performance clip system which allows to swiftly change your spare lenses to easily manage any weather condition. Perfect for multi-prescription or contact lenses wearers!  Comes standard with the 360 adjustable temples and equalized Grilamid technology. Able to suit some of the toughest rx’s….