View comparing polarized and non-polarized lens

Polarized Lens: It Is Useful?

Using sunglasses is not just to make you look good, sunglasses actually have wonderful health benefits, especially for your eyes. According to experts, the best kinds of sunglasses are those with polarized lens. Effectively Reduces Glare Polarized lenses effectively block out light rays which would normally enter your eyes. The rays of the sun reflect…

sage smith optics alta resort

Secret Spots with Sage Cattabriga-Alosa

Follow Smith Optics ski team rider Sage Cattabriga-Alosa as he rides the backcountry pillows at his home slope of Alta, in Utah. He describes his passion and gratitude for the fresh powder and jumps that he always finds off the Wildcat Chairlift at the resort, that makes the Alta area so special to him. Sage…

smith great days 15

Dance Parties, High Fives & Powder

When Smith was looking for what video to put together for the Great Days 15 edit, they had to look no further than the Smith ski ladies exploring Crested Butte, CO. The week was filled with fresh powder, impeccable terrain, and dance parties galore. They dabbled in some cat skiing with Irwin Guides and hiked…

hoji portrait

Eric Hjorleifson is “The Character”

The award winning Sherpas Cinema shot “The Character”, a film that enables the audience to analyze how surroundings can build character. Skillful local skier from the Smith Optics ski team, Eric ‘Hoji’ Hjorleifson tours us through the unbelievable scenery of Lake Louis, and shows how the environment and landscapes shape your life and character. “Throughout The Character,…

smith optics women

SMITH Women: Strong. Beautiful. Unstoppable.

During the month of October, SMITH is focusing on honoring the ‘Strong. Beautiful. Unstoppable.’ women in action sports by giving props to some of their own. To help them spread the word about being a proud female and to work towards cancer prevention, they are asking you to share a photo highlighting your ‘Strong. Beautiful. Unstoppable.’ moments…

smith optics fly fishing

Smith Optics: Great Days 13

Smith’s 13th video in the Great Days series features ‘Fly Fishing the Lost River”… You can follow a group of Sun Valley locals from Idaho as they relax and enjoy a “Great Day” fishing the Big Lost River. “If the only thing you’re thinking about is, ‘How am I going to catch this fish?’ You’re…

bio image justin norman

Smith’s Justin Norman at Windell’s

Smith Optics’ team rider Justin Norman stomps every trick in his snowboarding edit from this past summer at Windell’s in Mt. Hood, Oregon. Well, there is a fall or two, but that’s more so for you to see the amount of work these athlete’s go through to land a clean trick. Along with snowboarding, skateboarding…

melissa arnot everest 5 times

Smith Great Days 12: Walking in the Sky

Smith has released their Great Days number 12 edit focusing on the mountaineer Melissa Arnot, the first American female to summit Everest (29,029′ elevation) 5 times. Melissa has also summited Mount Rainier (14,410′ elevation) 92 times, Aconcagua in Argentina (22,841′ elevation) 3 times and mountains in Ecuador numerous times. This short video of Melissa’s most recent journey…

Emily Harrington Smith Climber

Get To Know Smith Climbing Team Rider Emily Harrington

A great way to get to know team riders in the and around the industry is by interviews. Check out Smith Optics’ interview with 29-year-old professional mountain climber, Emily Harrington! Name: Emily Harrington  Place of Birth: Boulder, CO Current home town: Squaw Valley, CA What year did you get sponsored by Smith?: 2014 Other sponsors: The North Face,…

smith great days videos

Great Days Edit 11: California

“Some say a Great Day is just a state of mind. To us, Great Days are what reinvigorate our passion for life outside walls. At Smith, We Make the Great Days Better.” Smith wanted to celebrate their 50 years of outdoor adventure, so they decided to document their brand’s ambassador’s as they show them what…