Customize with Rudy Project

Cycling. Biking. Motoring. Mountaineering. Sports. Let the fun begin with your own customized set of sports eyewear, courtesy of Rudy Project. Building and creating your own ensemble is easy with the Horus line.  The bold, angular design in contrasting, kaleidoscopes of bursting colors and the interchangeable lens system will definitely make you stand out from…

ray ban never hide campaign

Ray-Ban’s Never Hide Campaign

Ray-Ban launched their Never Hide campaign in 2007 in an effort to help people remain true to themselves. “In its every form, the Ray-Ban campaign portrays regular guys and girls living their day to day lives with authenticity, with the courage to express themselves and their unique individuality, which is the most precious thing we have,…

nate tyler surfer spy optics

Nate Tyler: A Cultural Inspiration

Although the Central Coast of California is not a distinguished area where professional surfers come out of, the perplexed landscapes have been known to create comparable mysterious wonders. Spy Optics surf team rider, Nate Tyler, is living proof of that speculation. Hailing from Morro Rock, California, Nate has a unique style that combines the elements of modern surfing…

WSER: Meet the Julbo Athletes

The Western States Endurance Run is one of the most prestigious endurance running events in the United States, and is heavily attended by Julbo sponsored athletes. Here are a few teammates from Julbo that ran to perfection at the event in Squaw Valley this past month. Ian SharmanSharman is a first-class running coach and race…

6 Last Minute Outdoor Ideas for the 4th of July

The 4th of July tends to creep up on most of us every year before we even know it, which can become hectic when we have plans to make last minute. Here are 6 fool proof good times that can be had outdoors even when you decide on them at the last second. We have also…

smith mastermind sunglasses

It’s All About ChromaPop!

Smith Optics’ ChromaPop lenses are some of the most visually exhilarating lenses in the world. They maximize the color and contrast of everything you see by enhancing the rate your eyes process what is around you, so that you can see truer color, faster. Patented polarization and color guidance technology create the high contrast and exceptional clarity in…

Tom Cruise Top Gun Ray Bans

A Little Throwback with Ray-Ban

Rewind and Ray-Ban have teamed up to offer the greatest of new and old school technology to you by creating an ear-engaging app. The app is quite simple, you work your way into getting one of the 8 free mix tapes to download by scanning any of them using your phone’s camera, and then press play!…

Rudy Project bike race

Rudy Project for Today’s Urban Warriors

Designed and tested by professional sports warriors all across the globe, the Rudy Project joins millions of sports enthusiasts in winning and achieving goals in races from start to finish. To meet the demand of these world class urban warriors are the distinctive technologies of the Rudy Project Sunglasses. “Nothing compares to the simple pleasure of…

FCG Von Zipper

VonZipper Launches F.C.G. Collection

An eyewear collection from Von Zipper with a revolutionary purpose… The prime intention of the Freethinkers Conspiracy Guild (F.C.G.) is that “all people have the right to do everything in their power to achieve the greatest amount of pleasure possible to them.” The guild has admiration for people who question typical ways of living and…