richy schley

Adidas Team Rider Richie Schley

Richie Schley is known for being one of the most significant athletes who has helped inspire the freeride mountain biking movement. He can tear up an off road race track like no other rider can, and doing so is one of the most photographed off-road mountain bikers in the world. Schley enjoys the high recognition he…

ray ban surf up collection

Ray-Ban’s Surf Up Collection

In 2010, Ray-Ban presented the world with their RARE PRINT series to give even more unique options to their customers. All of the sunglasses in the collection are far from ordinary, combining colorful new patterns with the original Wayfarer design. When each collection is released, they are only available for a limited time, so make…

Emily Harrington Smith Climber

Get To Know Smith Climbing Team Rider Emily Harrington

A great way to get to know team riders in the and around the industry is by interviews. Check out Smith Optics’ interview with 29-year-old professional mountain climber, Emily Harrington! Name: Emily Harrington  Place of Birth: Boulder, CO Current home town: Squaw Valley, CA What year did you get sponsored by Smith?: 2014 Other sponsors: The North Face,…

Spy Lindsay Perry

Spy’s Lindsay Perry: Surfer, Musician & Artist

Lindsay Perry combined her love of music, art and surfing to create a life that revolves around the vision that she has always seen for herself. Growing up in Satellite Beach, Florida, Lindsay has always received attention for her vibrant outlook on life, and the passion that she pours into all of her endeavors. Her main…

Photo: Jonathan Devich

Rain and Mud Disrupt USA Pro Cycling Challenge

Excitement and commotion occurred earlier this week during the stage two of the USA Pro Cycling Challenge due to an uncertain forecast of rain, rain and more rain in the afternoon for Crested Butte, which turned into physical existence.  Up until the point of heavy rain, hail and lightening, the battle between the yellow jersey United HealthCare…

(AP Photo/Kamran Jebreili) Lee Westwood

All About Bollé’s Lee Westwood

Lee Westwood took up the game of golf while he was only 13 years old after his grandparents had bought him a set of clubs. Within two years he took home 1st place in junior championships that were held in his home town, Nottinghamshire. Lee turned pro in 1993 after clenching the title for the…

trevor bayne von zipper

Spotlight on: Von Zipper’s Trevor Bayne

Trevor Bayne grew up in the great state of Tennessee, being surrounded by all sorts of motorsports. He started riding dirt bikes when he was only 3 years old and moved onto go karts on his fifth birthday, where he fell in love with the competitive nature of the sports on the track. Trevor, like…

smith great days videos

Great Days Edit 11: California

“Some say a Great Day is just a state of mind. To us, Great Days are what reinvigorate our passion for life outside walls. At Smith, We Make the Great Days Better.” Smith wanted to celebrate their 50 years of outdoor adventure, so they decided to document their brand’s ambassador’s as they show them what…

louif paradis stockholm

Adidas Welcomes Louif Paradis To The Team

Adidas Snowboarding just announced the newest addition to their global team, Canadian born and raised, pro snowboarder Louif Paradis. Hailing from Quebec and perfecting skills on the city streets, Louif is one amazing rider and Adidas couldn’t be more thrilled to add him to their roster of fellow iconic snowboarders. Many snowboarders either specialize in…

melissa marquardt wake session

Spy Optic’s Melissa Marquardt

Pro wakeboarder Melissa Marquardt is one of those female riders who puts many guys to shame with her detailed, technical tricks on the water. Her form can be thanked by her background in snowboarding and skateboarding, which has really impacted her unique, spirited wake style. Melissa is aggressive, agile and chic all at the same time,…