bio image justin norman

Smith’s Justin Norman at Windell’s

Smith Optics’ team rider Justin Norman stomps every trick in his snowboarding edit from this past summer at Windell’s in Mt. Hood, Oregon. Well, there is a fall or two, but that’s more so for you to see the amount of work these athlete’s go through to land a clean trick. Along with snowboarding, skateboarding…

thomas huber adidas love and hate campaign

adidas eyewear’s Thomas Huber: LOVE & HATE Photographs

Thomas Huber is adidas eyewear’s Athlete of the Month for September. Part of the brand’s unique initiative is to have a “LOVE & HATE” photo album that incorporates photos of something they love and hate at the same time. Here are twelve of those photos for you to look at, with the rest on adidas…

carrera jimmy choo

Carrera by Jimmy Choo: True Rock-Chic

Carrera’s bold and classic style meets the chic and mystique spirit of Jimmy Choo, bringing about a collaboration that will catch everyone’s eye. Choosing the Carrera 6000, a prime best-seller for the brand holding it’s own with it’s timeless silhouette, is glamed up by Jimmy Choo in multiple color ways. Thanks to specific techniques such…


Parko’s Ride To Open Tahiti Campaign

Von Zipper’s Joel Parkinson, also known as Parko, scored a solid 9.80 wave in Tahiti and everyone is still cheering him on for it! Get ready to see more waves like this from Parko in the coming months. Parko’s go-to sunglasses Booker Elmore

adidas group outdoor photo

The adidas Group on Sustainability

Some believe that you are either born a leader or a follower. The “Social & Environmental Affairs” team at the adidas Group believe that true leaders don’t just try to work their way to the front row to be seen. They carefully decide their game plan and act accordingly, “sprinting” at times during their race…

chris van dine bolle

Spotlight on: Bollé’s Chris Van Dine

For Bollé athlete Chris Van Dine, riding is more than just a sport – it’s a way of living life. Chris grew up in one of the poorest areas in Carbon County, Pennsylvania and immediately felt drawn to riding bikes in the woods when he was young. As he grew older, it was usual for Chris…


Jason Schlarb in the Alps

Julbo Athlete and American Mountain Runner, Jason Schlarb, spent his summer in the Alps along with his family to train for the UTMB®. He finished 4th in the race at 21:39:44 and is the epitome of determination and hard work. Here is his race report in video-edit form for you to enjoy!

Spy Optics California Girls video

California Girls – A Comedy

Part of the Spy Optics family, Jackie Wolfe and Chrissy Crane star in this very Californian comedy. There is not much to say about it besides that you just need to watch it for yourself and laugh…a lot.

melissa arnot everest 5 times

Smith Great Days 12: Walking in the Sky

Smith has released their Great Days number 12 edit focusing on the mountaineer Melissa Arnot, the first American female to summit Everest (29,029′ elevation) 5 times. Melissa has also summited Mount Rainier (14,410′ elevation) 92 times, Aconcagua in Argentina (22,841′ elevation) 3 times and mountains in Ecuador numerous times. This short video of Melissa’s most recent journey…

joel parkinson surfing cover

Surfer Joel Parkinson

Von Zipper has many epic and devoted team riders on their hands, but Joel Parkinson is hands down one of the most amazing surfers that rides on our blue planet. Parkinson (Parko) has accomplished an extreme amount of goodness during his 27 years so far in this world. He’s an important piece of the young…