dylan gamache

Von Zipper’s Creative Snowboarders

There are all different types of snowboarders around the world – ones that focus on half-pipe tricks, ones that specialize in hitting huge jumps out in the back country powder, and ones that not everyone knows about: who do tricks on city rails and anything else they can make look good on a video in…

hoji portrait

Eric Hjorleifson is “The Character”

The award winning Sherpas Cinema shot “The Character”, a film that enables the audience to analyze how surroundings can build character. Skillful local skier from the Smith Optics ski team, Eric ‘Hoji’ Hjorleifson tours us through the unbelievable scenery of Lake Louis, and shows how the environment and landscapes shape your life and character. “Throughout The Character,…

maddie bowman bolle

Maddie Bowman: Bollé’s Newest Snow Member

“The best part of skiing for me going out and having fun with my friends. I’m motivated by wanting to promote and push women’s skiing. I also love learning new things.” That is the humble outlook of Halfpipe Free-skier and Olympic Gold Medalist, Maddie Bowman. She is the newest addition to the Bolle team and…

smith optics women

SMITH Women: Strong. Beautiful. Unstoppable.

During the month of October, SMITH is focusing on honoring the ‘Strong. Beautiful. Unstoppable.’ women in action sports by giving props to some of their own. To help them spread the word about being a proud female and to work towards cancer prevention, they are asking you to share a photo highlighting your ‘Strong. Beautiful. Unstoppable.’ moments…

Ray-Ban RARE PRINTS Patchwork Collection

Enjoy a peek at Ray-Ban’s RARE PRINT Patchwork series. The collection encompasses one-of-a-kind graphics on the Wayfarer designed frames and are only available until we run out of them! You can purchase the Patchwork Collection in one of the five colorways right here on our website…and in your prescription, too!

adrian baillinger ipad commercial

Kaenon’s Adrian Ballinger Apple iPad Air Commercial

For those that missed Apple’s iPad Air commercial that launched earlier this year featuring a slideshow of musicians, children and explorer’s, with Robin Williams narrating a passage from ‘The Dead Poets Society’, here it is for you to peep! The explorer’s that were chosen for the commercial are none other than Kaenon alpinist Adrian Ballinger…

smith optics fly fishing

Smith Optics: Great Days 13

Smith’s 13th video in the Great Days series features ‘Fly Fishing the Lost River”… You can follow a group of Sun Valley locals from Idaho as they relax and enjoy a “Great Day” fishing the Big Lost River. “If the only thing you’re thinking about is, ‘How am I going to catch this fish?’ You’re…

dragon headquarters

A Look Inside Dragon’s San Clemente Headquarters

Dragon Alliance Eyewear hosted an official welcoming party on September 10th to give it’s athletes, retail partners and the entire action sports industry a peek inside it’s new headquarters in San Clemente, California. Among the many faces of Dragon that were present during the party, including Founder Will Howard, Global Marketing Manager Rick Irons and…

alex gray tahiti

Spotlight On: Alex Gray

DATE OF BIRTH: 6.6.1986 HOMETOWN: Palos Verdes, California The fearless surfer that was born into this world in 1986, Alex Gray, charges like no other man that surfs this plant. Hailing from the quiet town of Palos Verdes, California, Alexander Wisdom Gray stepped into the tubes of the ocean within only a few years of being born….