Von Zipper: Support Wildlife Tour

Von Zipper’s snowboard team has decided to truck out on the road in their big hello van on an adventure to find the deepest snow out on the mountains right now. They started the Support Wildlife Tour with their first stop at Mammoth Mountain, where John Jackson, Eric Jackson, Brendan Gerard, Gray Thompson, Riley Nickerson, and…

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A Trip to Chile…

Kevin Bäckström and Tor Lundström went on a trip to South America – Chile to be exact – hoping there would be fresh powder to ride through on the mountains. However, as most professional athletes know, not every trip can be perfect when you are weather dependent. The crew spent a lot of days sitting around and…

sage smith optics alta resort

Secret Spots with Sage Cattabriga-Alosa

Follow Smith Optics ski team rider Sage Cattabriga-Alosa as he rides the backcountry pillows at his home slope of Alta, in Utah. He describes his passion and gratitude for the fresh powder and jumps that he always finds off the Wildcat Chairlift at the resort, that makes the Alta area so special to him. Sage…

spy doom goggle lenses

Spy is DOOMed for Greatness

The Spy Doom goggles feature the technology that everybody has wished for, and still cannot believe is here. It’s called Lock Steady™ and is a lens change technology where you can quickly change your lenses with the click of a button on your goggles – fingerprint free! No smudging or fumbling around. No trying to pop those…

brittany howard alabama shakes

Brittany Howard: Alabama Shakes

Kaenon has one of their biggest optical fans right out of the entertainment industry: Brittany Howard, lead singer of the well known, soulful band Alabama Shakes. Their song “Always Alright” was on the soundtrack for the award-winning motion picture – ‘Silver Linings Playbook’, and their single “Hold On” was voted the #1 best song by…

von zipper booker

Celebrate Friday with Von Zipper

Happy Friday! Enjoy Tanner Rozunko in the Von Zipper Booker sunglasses… “You gotta walk that walk and talk that talk. And you gotta say what you mean and mean what you say… Write your own story and let your actions speak louder than words in VonZipper Booker sunglasses… “

adidas outdoor campaign

adidas Launches New Campaign

adidas has announced the launch of their new #openallwinter campaign and the Climaheat range, which they have partnered on with some of the world’s leading extreme sports athletes. Including slack liner Hayley Ashbury, paraglider Jean-Baptiste Chandelier and ice climber Junhee Han. #openallwinter focuses on outdoor sports activities that one can perform in the winter months…

smith great days 15

Dance Parties, High Fives & Powder

When Smith was looking for what video to put together for the Great Days 15 edit, they had to look no further than the Smith ski ladies exploring Crested Butte, CO. The week was filled with fresh powder, impeccable terrain, and dance parties galore. They dabbled in some cat skiing with Irwin Guides and hiked…

melges 20 world title

John Kilroy Jr. Clinches World Title

Friend of the Kaenon brand and well known developer, John Kilroy Jr., has been wearing Kaenon’s Rx products since they began. John holds many world titles and comes from a sailing family that has been put in the record books.  He prepared for the Melges 20 World Champions in San Fransisco this past year, with his…