lens tints

Top 10 Lens Colors and Why They Are Important: A Guide To Choosing The Right Lens Colors For Your Sunglasses

When choosing the perfect pair of sunglasses, you should consider more factors than just making a fashion statement. While using sunglasses will definitely make you look good, it should also provide the necessary protection that your eyes need. Factors such as the right fit, as well as the correct tint should be a priority when…

Triathletes swimming, biking and running

Triathlon: Guide to Winning

Triathlon is one of the fastest growing endurance sports in the world. Thousands of sports enthusiasts participate in various races around the world. A triathlon is a multiple-stage competition which involves the completion of three sequential and continuous endurance sports. There are many variations of these disciplines, the most popular include swimming, cycling and running…

Top 4 Features You Need In Your Triathlon Eyewear

Triathlon is one of the most competitive endurance sports. With its combination of the multiple disciplines of swimming, running, and cycling, only the toughest athletes can finish the arduous combo. Having the discipline and strength to train and finish the race are accomplishments no one can deny.¬†Triathlons don’t require a lot of equipment, but the…

adidas outdoor campaign

adidas Launches New Campaign

adidas has announced the launch of their new #openallwinter campaign and the Climaheat range, which they have partnered on with some of the world’s leading extreme sports athletes. Including slack liner Hayley Ashbury, paraglider Jean-Baptiste Chandelier and ice climber Junhee Han. #openallwinter focuses on outdoor sports activities that one can perform in the winter months…

thomas huber adidas love and hate campaign

adidas eyewear’s Thomas Huber: LOVE & HATE Photographs

Thomas Huber is adidas eyewear’s Athlete of the Month for September. Part of the brand’s unique initiative is to have a “LOVE & HATE” photo album that incorporates photos of something they love and hate at the same time. Here are twelve of those photos for you to look at, with the rest on adidas…

adidas group outdoor photo

The adidas Group on Sustainability

Some believe that you are either born a leader or a follower. The “Social & Environmental Affairs” team at the adidas Group believe that true leaders don’t just try to work their way to the front row to be seen. They carefully decide their game plan and act accordingly, “sprinting” at times during their race…

richy schley

Adidas Team Rider Richie Schley

Richie Schley is known for being one of the most significant¬†athletes who has helped inspire the freeride mountain biking movement. He can tear up an off road race track like no other rider can, and doing so is one of the most photographed off-road mountain bikers in the world. Schley enjoys the high recognition he…

louif paradis stockholm

Adidas Welcomes Louif Paradis To The Team

Adidas Snowboarding just announced the newest addition to their global team, Canadian born and raised, pro snowboarder Louif Paradis. Hailing from Quebec and perfecting skills on the city streets, Louif is one amazing rider and Adidas couldn’t be more thrilled to add him to their roster of fellow iconic snowboarders. Many snowboarders either specialize in…

the huber brothers adidas

The Huber Brothers: Two is Better Than One

Alexander and Thomas Huber are two very unique brothers that hail from Germany with the same passion in life: climbing mountains. Alexander was born in 1968 and climbed his first 4,000 ft. elevated mountain at only eleven years old. He is the more patient of the two brothers and is the planner, rationalist and graduated…