Electric has launched one of it’s most noteworthy collections yet, the Italian Acetate Collection featuring sunglasses made out of top of the line Mazzucchelli Acetate material. Formerly manufacturing its acetate eyewear collection in Asia, a common choice for many action sport and fashion brands, Electric decided to go to Italy for their luxury craftsmanship and high standards worldwide.
Mazzucchelli was established in 1849 and continues to be the prime manufacture of acetate for the fashion industry and is one of the most advanced companies in the plastic eyewear market, so it’s no surprise that Electric chose Mazzucchelli to team up with. Italian craftsmanship in general has been placed at the peak of sunglass manufacturing for their painstaking detailed work ethic, high quality methods and leading materials in the industry.
“Bringing our acetate program to Italy has been a key piece in the elevation of our sunglass quality over the last year. From our melanin infused lenses in our mold injected products, through to our new acetates, the entire line utilizes the finest materials and Italian craftsmanship” …Kip Arnette, Chief Design Officer and Co-founder.
With the two most popular styles being available through our online store, the DETROIT and HARDKNOX, you are sure to have a great quality, unique pair of sunglasses. Both styles offer classic styling with trend-setting refinements with a modern twist.
The Detroit is the epitome of style, fashion and sophistication. The iconic, timeless design was inspired by the aesthetics of the 60’s with a blend of James Dean, Bob Dylan and JFK with it’s smooth, polished lines and bold style.
The new Hardknox throws a rugged approach on a legendary trend. Immaculate lines, classic arms with an edgy style all integrate together to create a distinguished, yet smooth frame.